Brand development, social media management, digital marketing, content creation
Seeing jazz keyboardist DANTE MILANO struggle to promote himself, I knew I had an opportunity to help him refine his brand and further connect with his audience. Implementing several strategies to build his portfolio, I set up a solid foundation for his brand in anticipation of his debut album launch. This included building his first EPK and website, running successful social media ads (including an initial six-week ad campaign), creating and pitching contacts in his media database, and shooting and editing his album cover art.
Social media management, content creation, client relations
During my internship with Tykoon Agency, a breakthrough digital marketing agency led by Gen Z creatives, I wrote copy and designed posts for an audience of 16,000+ and posted for a YouTube account with more than 50,000 views. As the social media coordinator, I handled some responsibilities outside of content development, including engaging with new customers and interacting with hundreds of DMs per week. I am now the Brand Marketing Manager for Tykoon Agency, leading digital marketing strategies across the company.